Friday, January 15, 2010

Chrysler buys 60-second Super Bowl ad


Summary: After their bankruptcy, Chrysler will be the only U.S. automaker to have a spot during the Super Bowl commercials. Giving up millions of dollars for 60-seconds to restore their image as a dealership and automaker. A 30-second time slot runs at about $30 million dollars, but for the 60-seconds they are the most expensive and least purchased. The Chrysler spokeswoman stated that their advertisement will be showing off the Dodge Charger.

Opinion: I can't wait to see this ad. The commercials for the Super Bowl are just as exciting to watch as the intense football game.

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